Publicis Sapient
|Design Lead
New York City
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About
Work
Charlotte / New York
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Summary
Leading UI/UX design for a global B2B electrical distributor platform, integrating global operating companies and enhancing platform efficiency through user-centered design solutions.
Highlights
Led end-to-end UI/UX design for B2B platform, integrating global operating companies into a centralized system to streamline user journeys and address diverse customer needs.
Facilitated impactful design thinking workshops and problem-framing sessions, translating ambiguous business challenges into actionable design opportunities and strategic solutions.
Partnered effectively with client stakeholders, product teams, researchers, and developers to deliver data-driven design solutions that consistently drove measurable business impact.
Co-captained the accessibility meet-up group, an internal initiative dedicated to advocating for and implementing inclusive experience design principles.
Established and scaled comprehensive design systems for Walgreens, applying atomic design principles to ensure consistency, scalability, and accessibility across web and mobile applications.
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Summary
Led design efforts for a data-driven team, optimizing user experience and improving customer interaction metrics through multivariate testing across web applications.
Highlights
Led design initiatives for a data-driven design team, conducting extensive multivariate testing across web application pages to significantly optimize user experience and improve customer interaction metrics.
Collaborated seamlessly with cross-functional teams on user testing, design hand-offs, and rigorous QA processes to ensure high-quality product delivery.
Contributed to key client projects for Verizon, UPS, and Lowe's, applying user-centered design principles to solve complex digital challenges.
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Summary
Conceptualized and designed brand identities and visual assets for diverse clients, and produced wireframes for user-facing websites.
Highlights
Conceptualized and designed distinctive brand identities and comprehensive visual assets for high-profile clients, including the City of Santa Monica, Nacero, and Mul-Mac.
Produced high-quality low and high-fidelity wireframes for various user-facing websites, effectively translating complex requirements into intuitive user interfaces.
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Summary
Performed benchmarking and competitor analysis for digital products, and designed graphic assets for presentations and internal social media content.
Highlights
Performed in-depth benchmarking and competitor analysis for digital products, providing critical insights that informed strategic design decisions and enhanced product positioning.
Designed compelling graphic assets for pitch presentations and internal social media content, effectively supporting communication and branding initiatives.
Education
Awards
Red Dot Award: Communication Design 2018, Junior Award
Mint Student
Received a prestigious international award recognizing excellence in communication design as a junior student.
Adobe Design Achievement Awards Semifinalist
Adobe
Achieved semifinalist status in a highly competitive global design competition, showcasing advanced design capabilities.
AKQA Future Lions Shortlist
AKQA
Shortlisted for a renowned global advertising and design competition, recognized for innovative and forward-thinking ideas.
Skills
Design Methodologies
UI/UX Design, User-Centered Design, Data-Driven Design, Wireframing & Prototyping, Design Systems, Accessibility & Inclusive Design, Agile Methodology, Design Thinking Workshops, Problem-Framing.
Technical & Software Proficiency
Figma, Sketch App, Framer, Adobe Creative Suite, Contentsquare, Jira, Confluence, Final Cut Pro, Basic HTML & CSS, Visual QA.
Business & Strategy
B2B E-commerce, B2C E-commerce, Branding & Identity, Cross-functional Collaboration, Client Relationship Management, Market Research, Competitor Analysis.